Orange Concepts » Social Networking

B2B Social Media Success: 10 Case Studies

Jeff — Wed, 22 Sep 2010 04:13:32 +0000

Here’s a great round-up article I came across that offers ten different examples of how companies are finding success with social media for their business-to-business marketing efforts. It gives some good illustrations how a variety of companies in a variety of industries approach social media, what they’re doing with it, and how they’re doing. It’s interesting because it features business-to-business marketing efforts as opposed to the consumer company efforts that tend to get more press. Maybe you’ll find an industry similar to yours in the mix. (Originally posted on socialmediab2b.com). CLICK HERE to read the article.

Twitter Launches New “Tweet Button”

Jeff — Thu, 12 Aug 2010 15:52:45 +0000

Twitter has just launched the “Tweet Button,” an official option for web publishers to count retweets and let their readers easily share content. Watch the video for details on the features…

How Hospitality Companies are Using Social Media for Real Results

Jeff — Sat, 29 May 2010 17:58:01 +0000

Here’s an excellent blog from Mashable.com. Some interesting ideas on how hotels, restaurants, airlines, anyone in the hospitality industry can take advantage of social media opportunities. Take a look and let us know how Orange could help: http://mashable.com/2010/05/24/hospitality-social-media/

Video: The Growth of Social Media

Jeff — Sat, 08 May 2010 03:21:30 +0000

Ever doubt the growth, value, importance, and potential of social media? You won’t after you take a look at this video produced by Erik Qualman, author of Socialnomics. If you’d like to see how you could take advantage of the opportunities, give us a call, we’d be glad to talk.

via: mashable.com

5 Applications To Spice Up Your Facebook Fan Page

Jeff — Sun, 25 Apr 2010 20:52:02 +0000

Got a Facebook Fan Page for your business? Your band? Your product? Yourself? Here are a few Facebook applications to check out that can enhance and improve the look, the attraction, and the user experience of your Fan Page. Click on the links to visit the app.

1. Reviews – Ask your fans to review your service, product, activity, and more. (While good reviews are great, remember they’re free to review you poorly. Use at you own risk

2. Extended Info – Allows you to expand the space provided for your personal, company, and service info. Lets you select such things as videos, images, tags, and more. Great way to spice up your page.

3. Poll – Create your own user poll to increase user involvement with your page.

4. Web Profiles – Connect your MySpace, Twitter, Digg and other social media accounts to your Facebook.

5. SlideShare – Integrate your SlideShare account into your Facebook fan page and import presentations.

What other apps are you using? Got any favorites we missed? What do you think of the ones we listed? Let us know and we’ll update the info.

Use Google Follow Finder For Twitter Suggestions

Nick — Thu, 15 Apr 2010 04:30:01 +0000

New to Twitter? Need to find some people to follow? Google has just launched the Follow Finder by Google. Basically what it does is take the people you are already following on Twitter and suggests to you people you might like to follow but aren’t following. You follow?

Give it a try, type in your Twitter username and see what comes up.

Twitter Promoted Tweets Are Active

Nick — Wed, 14 Apr 2010 20:08:09 +0000

Twitter launched their new advertising system this week with Twitter Promoted Tweets. Now when you search for something in the Twitter search, you will now see an advertising tweet. Look above, Starbucks has already cracked into it.

New Twitter Homepage

Nick — Tue, 30 Mar 2010 18:50:10 +0000

Today Twitter reveals their new homepage. Go to twitter.com to check it out.

Use of Social Media By Small Businesses Doubles Since 2009

Jeff — Sat, 20 Mar 2010 22:31:45 +0000

A new study shows social media use by small companies has doubled — and that more than half use it to attract new business. The study, called “The Small Business Success Index”, sponsored in part by Network Solutions reports that social media adoption by small businesses is up from 12% to 24% in the last year. The study found that nearly one in five small business owners are actively using social media in their business, mainly to identify and attract new customers.

Key social media usage highlights include:

75% surveyed have a company page on a social networking site

61% use social media for identifying and attracting new customers

57% have built a network through a site like LinkedIn

45% expect social media to be profitable in the next twelve months

Microsoft Outlook Gets LinkedIn Connector

Nick — Thu, 18 Feb 2010 19:06:19 +0000

Recently Microsoft announced they are going to make Outlook Social Connectors for LinkedIn, Facebook, and Myspace.

The LinkedIn Outlook Social Connector is now available for download: www.LinkedIn.com/outlook

Coming soon will be Facebook and Myspace which at this time are not available.