Social Networking
B2B Social Media Success: 10 Case Studies
Sep 21st
Here’s a great round-up article I came across that offers ten different examples of how companies are finding success with social media for their business-to-business marketing efforts. It gives some good illustrations how a variety of companies in a variety of industries approach social media, what they’re doing with it, and how they’re doing. It’s interesting because it features business-to-business marketing efforts as opposed to the consumer company efforts that tend to get more press. Maybe you’ll find an industry similar to yours in the mix. (Originally posted on socialmediab2b.com). CLICK HERE to read the article.
TweetTwitter Launches New “Tweet Button”
Aug 12th
Twitter has just launched the “Tweet Button,” an official option for web publishers to count retweets and let their readers easily share content. Watch the video for details on the features…
TweetHow Hospitality Companies are Using Social Media for Real Results
May 29th
Here’s an excellent blog from Mashable.com. Some interesting ideas on how hotels, restaurants, airlines, anyone in the hospitality industry can take advantage of social media opportunities. Take a look and let us know how Orange could help: http://mashable.com/2010/05/24/hospitality-social-media/
TweetVideo: The Growth of Social Media
May 7th
Ever doubt the growth, value, importance, and potential of social media? You won’t after you take a look at this video produced by Erik Qualman, author of Socialnomics. If you’d like to see how you could take advantage of the opportunities, give us a call, we’d be glad to talk.
via: mashable.com
5 Applications To Spice Up Your Facebook Fan Page
Apr 25th
Got a Facebook Fan Page for your business? Your band? Your product? Yourself? Here are a few Facebook applications to check out that can enhance and improve the look, the attraction, and the user experience of your Fan Page. Click on the links to visit the app.
1. Reviews – Ask your fans to review your service, product, activity, and more. (While good reviews are great, remember they’re free to review you poorly. Use at you own risk 
2. Extended Info – Allows you to expand the space provided for your personal, company, and service info. Lets you select such things as videos, images, tags, and more. Great way to spice up your page.
3. Poll – Create your own user poll to increase user involvement with your page.
4. Web Profiles – Connect your MySpace, Twitter, Digg and other social media accounts to your Facebook.
5. SlideShare – Integrate your SlideShare account into your Facebook fan page and import presentations.
What other apps are you using? Got any favorites we missed? What do you think of the ones we listed? Let us know and we’ll update the info.
TweetUse Google Follow Finder For Twitter Suggestions
Apr 14th
New to Twitter? Need to find some people to follow? Google has just launched the Follow Finder by Google. Basically what it does is take the people you are already following on Twitter and suggests to you people you might like to follow but aren’t following. You follow?
Give it a try, type in your Twitter username and see what comes up.
TweetTwitter Promoted Tweets Are Active
Apr 14th
Twitter launched their new advertising system this week with Twitter Promoted Tweets. Now when you search for something in the Twitter search, you will now see an advertising tweet. Look above, Starbucks has already cracked into it.
TweetNew Twitter Homepage
Mar 30th
Use of Social Media By Small Businesses Doubles Since 2009
Mar 20th
A new study shows social media use by small companies has doubled — and that more than half use it to attract new business. The study, called “The Small Business Success Index”, sponsored in part by Network Solutions reports that social media adoption by small businesses is up from 12% to 24% in the last year. The study found that nearly one in five small business owners are actively using social media in their business, mainly to identify and attract new customers.
Key social media usage highlights include:
- 75% surveyed have a company page on a social networking site
- 61% use social media for identifying and attracting new customers
- 57% have built a network through a site like LinkedIn
- 45% expect social media to be profitable in the next twelve months
Microsoft Outlook Gets LinkedIn Connector
Feb 18th
Recently Microsoft announced they are going to make Outlook Social Connectors for LinkedIn, Facebook, and Myspace.
The LinkedIn Outlook Social Connector is now available for download: www.LinkedIn.com/outlook
Coming soon will be Facebook and Myspace which at this time are not available.
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